Lenoites is a direct-to-consumer company

As a brand that puts quality first, Lenoites is redefining the beauty industry by connecting all the information we get from our community with our founder (Laila Högfeldt) to create a line of intuitive, lovable products that take care of you and work hard for you, not on the contrary.

The traditional beauty industry has historically been based on experts telling you, the customer, what products you should or shouldn't use. Lenoites believe that beauty is as much a part of personal style as fashion. That's why we design products with your real beauty routine in mind. Together we bring the experience of using and talking about beauty into the future.


We work inclusively by building and developing a versatile team. We see different perspectives as a strength, listen attentively to each other and collaborate with empathy and respect.

We are here for the customer, not the other way around

We work to create magical experiences for our customers. We strive to earn the trust of our community and to bring them joy in every decision we make.


We challenge our assumptions, ask questions, and grow from our mistakes. We eagerly learn in order to broaden our knowledge and better understand the world around us.


We think big, take risks and know that courage breeds innovation. We talk to share ideas and solve challenges, and we encourage each other to do the same.


We apply careful thinking and integrity in striving to reach our full potential. We understand the "why", have an open conversation and see around the corners to make decisions that will produce the best results for today and the future.

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