Collage of Lenoites lifestyle photos showing women with Lenoites beauty products, including mascara and hair activating serum in office and luxury home settings. Collage of Lenoites lifestyle photos showing women with Lenoites beauty products, including mascara and hair activating serum in office and luxury home settings.

Our Founder

Laila Högfeldt

Laila Högfeldt is a successful Swedish entrepreneur and beauty expert who founded Lenoites, one of Sweden's fastest-growing beauty brands. Starting as an influencer, she created a brand that blends luxury with high-performance products. Lenoites offers a curated selection of makeup, skincare, hair care and silk accessories, focusing on premium ingredients and innovation. Laila Högfeldt’s mission is to make luxury beauty accessible without compromising on quality, inspiring women worldwide to invest in beauty that feels as good as it looks.

Close-up of Lenoites Tinted Lip Oil applicators in the shades Clear, Classy, Sophisticated, Clever, Bold and Prestigious. Close-up of Lenoites Tinted Lip Oil applicators in the shades Clear, Classy, Sophisticated, Clever, Bold and Prestigious.

Our products

Hello Beautiful Yes, You.

At Lenoites, we believe true beauty starts with well-being and self-care. Beauty is more than just appearance, it's about joy, confidence and presence. Whether you’re starting your beauty journey or enhancing your routine, Lenoites is here to empower you. With a focus on natural beauty, self-confidence and clean formulas, our products are designed to make you feel your best, inside and out. When you feel good, you radiate beauty effortlessly.

Lenoites Tapered Blender Brush 102 and Angled Blending Brush 103 with concealer and pink eyeshadow swirling around the bristles. Lenoites Tapered Blender Brush 102 and Angled Blending Brush 103 with concealer and pink eyeshadow swirling around the bristles.

Sustainability

INNOVATION ELEVATES BEAUTY.

At Lenoites, we are committed to creating clean, high-performing products that are as good for you as they are for the planet. We uphold the same high standards of transparency and quality in our packaging as we do in our carefully selected ingredients, continuously striving to reduce waste and minimize our environmental impact.

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Our ingredients

HIGH-PERFORMING, CLEAN, AND EFFECTIVE PRODUCTS.

At Lenoites, we prioritize safety, performance and transparency. We always choose the most natural ingredients possible, ensuring they are carefully selected, thoroughly tested, and responsibly sourced. Our formulas are continuously refined to deliver effective beauty without compromise.

This is LENOITES

LENOITES was founded by Laila Högfeldt in Borås, Sweden.

  • No Phthalates

  • No Parabens

  • No Animal Testing

  • No Mineral Oils