On December 17, Laila Högfeldt, the Borås woman behind the Lenoites brand, will be a guest of Musikhjälpen in the so-called "glass cage" which this year is located in Norrköping. This year's collection goes to vulnerable children and to children's rights.
A week ago, Laila published on Instagram stories that she wanted to donate clothes. A follower then came up with the suggestion that she should do it via Musikhjälpen. Laila picked up on the idea, as did Musikhjälpen. But instead of clothes, she announces a competition where you can win beauty products from Lenoites and where the money will go directly to this year's fundraiser "For a world without child labour".
Musikhjälpen's presenters Brita Zackari, Anis Don Demina and Oscar Zia are locked in the cage between December 13-19 with the task of collecting as much money as possible. During the days, they receive guests who can support the theme in one way or another.
- It feels great fun and exciting to have been invited. The best thing is that I get an opportunity to contribute to a higher purpose, namely that children can be children, says Laila Högfeldt.
The Lenoites brand was launched last spring and is already on its way to major retailers. The prizes will be 10 sets containing Laila's favorite products from Lenoites to a value of SEK 1,400 per set, as well as a private "beauty session" where the winners will receive personal beauty advice from her online.